Digital Marketing Training
Numbers have an important story to tell ,They rely on you to give them a voice.
objectives:
It is an integrated and long-term program specially designed to help you gain an in-depth understanding of Digital Marketing. This interactive offline / online course will help you or your team rapidly learn the fundamentals of successful digital marketing. It will guide you through how to create a structured plan to grow your career / business using digital marketing.
Analytical tools used:
Google Analytics, Google Ads, Facebook Ads Manager
Who can apply?
Graduates/Post Graduates & Working Professionals, etc.
| Program Code | Duration | Program | Classroom | Online | Onsite |
|---|---|---|---|---|---|
|
CCA |
45 Hrs |
Digital Marketing |
|
|
|
Program Content:
Module 1
Basics Of Digital Marketing
- What is Digital Marketing?
- Scope of Digital Marketing
- Digital Marketing Vs Traditional Marketing
- Web ecosystem, website, domain, sub domain
- HTML, Word press CMS. Practical Session
Module 2
Website Management (UI)
On Page SEO Optimization
- Domain Management
- Web Hosting Management
- Website Index
- Concept / Positioning
- Navigation, Layouts, color scheme, fonts
- Call to action
- Keywords Research from Google Keyword planner
- Creating Mobile Friendly Website
- Meta tags — Descriptions, Keywords, Robots, Author, Country
- Image naming – Image descriptions ALT tag creation
- Redirection Tags, Heading tags ( H1 to H6), Anchor Text , link title
- Content writing, SEO friendly content writing
- Practical Sessions
Module 3
SEO (Search Engine Optimization) – Off Page Optimization
- What is organic search?
- What is Google Page rank and how to increase it?
- What is Back linking, Importance of back linking?
- Directory submissions, forum submission
- Business Listing, Search Engine Submission
- Portal Submission, Article submission
- Press Release submission, Blog posting
- Social Networking, social bookmarking
- Increasing website visit through blogging, Social Media
- Comment writing, Discussion in Forum
- Practical Sessions
Module 4
Blogging to get more website visits & Backlinks
- Blogging Objectives
- Deciding Topic of Blogging
- Selecting the Right Platform
- Designing Blog
- Getting Most out of Blog
- Portal Submission, Article submission
- Practical Sessions
Module 5
Google Ads & Display Ads
- Google Ad words Concept
- Pay Per Click Overview (PPC)
- Devising PPC Strategy
- Google Ad-word account Set Up
- Landing Page—UI / UX , Call to Action
- Ad Writing Techniques
- Setting Billing Preferences
- Setting Up Campaign
- Managing Different Campaign
- Creating Ad Groups
- Ad writing skill
- Finalizing key words — Keywords, Negative keywords
- Bid Management—CPA Bidding , Position Preference
- Optimizing Quality Score, CTR
- Remarketing
- Display & Video Formats
- PPC Vs Google Analytics
- Measuring ROI
- Practical Sessions
Module 6
Google Analytics & Webmaster
- Four Basic Components of Google Analytics Collection, Processing, Configuration & Reporting
- Data Type: Dimensions Vs Metrics
- Visitors, Visit, Page views, Events, Time bases Metrics, Bounce rate, Event Tracking
- Tagging with your site with Google Analytics code, setting up Google analytics account
- Filtering reports for your Business, Different Traffic, Conversion and User Engagement
- Reports for Next Strategy
- Other analytics – face book Analytics
- Practical Sessions
Module 7
Social Media Marketing (Social Media Optimization)
- What is social Media & its impact on business
- Face Book — Building & Managing Fan base, Promotional Strategy
- Facebook Marketing
- Types of Facebook ads, Facebook ads Vs Google Ad words
- Leveraging LinkedIn’s Professional Network
- How to use LinkedIn for lead generation for B to B Business
- Real world to online socializing
- Practical Sessions
Module 8
Email Marketing & Mobile Marketing
- Email Marketing Tool / Email marketing software
- Creating Account for Email Marketing
- Email Lists / data
- Email Content – Relevance, Timing, Incentive, Creative, attributes
- Designing Emailers, Email template model
- Rolling Out Emailers
- Viral emails, third party email newsletter
- Setting up account for Bulk SMS
- Naming the Campaign & SMS
- SMS Content
- WhatsApp Marketing
- Practical Sessions
Module 9
Affiliate Marketing
- Introduction to affiliate marketing
- Models of affiliate marketing
- How to generate and convert leads
- Guide to success
- Practical Sessions
Module 10
Earning Through Google AdSense & Blogging
- Introduction to AdSense / Admob
- Google sharing
- How to generate more money through AdSense
- Professional blogging
- Practical Sessions
