A Digital Transformation Company

Marketing Analytics

Categories: Marketing
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About Course

COURSE OUTCOMES: After completion of this course the students would be able CO. SE5C214BA.1: Make use of the Customer data in making data driven marketing decisions.

CO. SE5C214BA.2: Discuss applications of analytics in Segmentation, Targeting and Positioning

CO. SE5C214BA.3: Explain role of analytics in customer growth and marketing initiatives.


Course Content

Marketing Analytics

  • Segmentation Analytics
  • Approaches to Choosing Target Segment/s
  • Analytics for Product/Service Design
  • Analytics for Tracking Customer Growth
  • Modeling New Marketing Initiatives

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