About Course
COURSE OUTCOMES: After completion of this course the students would be able CO. SE5C214BA.1: Make use of the Customer data in making data driven marketing decisions.
CO. SE5C214BA.2: Discuss applications of analytics in Segmentation, Targeting and Positioning
CO. SE5C214BA.3: Explain role of analytics in customer growth and marketing initiatives.
Course Content
Marketing Analytics
-
Segmentation Analytics
-
Approaches to Choosing Target Segment/s
-
Analytics for Product/Service Design
-
Analytics for Tracking Customer Growth
-
Modeling New Marketing Initiatives
Student Ratings & Reviews
No Review Yet
