About Course
Course Code – SE5C301BA
COURSE OUTCOMES: After completion of this course the students will be able to.
CO.SE5C301BA.1: (Apply) Identify the key concepts in e-commerce analytics.
CO.SE5C301BA.2: (Analyze) DISCOVER high-value insights via dashboards and visualization.
CO.SE5C301BA.3: (Evaluate) Evaluate e-commerce data in a given context for taking informed decisions.
CO.SE5C301BA.4: (Create) Design the analytics-driven strategy for e-commerce business
Course Content
E-commerce Anyalytics-I
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Introduction to Ecommerce Analytics
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Methods and Techniques for Ecommerce Analysis
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Visualizing, Dashboarding, and Reporting Ecommerce Data and Analysis
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Ecommerce Analytics Data Model and Technology
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Marketing and Advertising Analytics in Ecommerce
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