Course Code – SE5C301BA
COURSE OUTCOMES: After completion of this course the students will be able to.
CO.SE5C301BA.1: (Apply) Identify the key concepts in e-commerce analytics.
CO.SE5C301BA.2: (Analyze) DISCOVER high-value insights via dashboards and visualization.
CO.SE5C301BA.3: (Evaluate) Evaluate e-commerce data in a given context for taking informed decisions.
CO.SE5C301BA.4: (Create) Design the analytics-driven strategy for e-commerce business
Introduction to Ecommerce Analytics
Methods and Techniques for Ecommerce Analysis
Visualizing, Dashboarding, and Reporting Ecommerce Data and Analysis
Ecommerce Analytics Data Model and Technology
Marketing and Advertising Analytics in Ecommerce